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Lighting design requirements for specialty store
From：2018.11.07
Lighting design requirements for specialty store
In the retail industry, more and more companies choose the operation mode of exclusive stores or flagship stores, which has unified brand planning or design and builds sales network through franchising.
This type of lighting can be divided into: window lighting, general lighting of the store, key lighting and special function lighting (such as checkout counter, etc.).
At the same time, as the market competition in the retail industry is becoming increasingly fierce, people's buying behaviors have changed a lot. In the process of selling goods, people should pay more attention to the positioning and image of the brand in addition to the quality and price of the goods, so as to help people complete the purchasing process. Therefore, lighting, as an auxiliary means of sales, is no longer confined to the simple static lighting effect. The way of dynamic lighting and color change are gradually applied to this kind of business.
The creation of lighting environment requires not only the recommended quantitative indicators but also non-quantitative factors of architecture, psychology and vision. Only by skillfully combining the technology and art of lighting can we achieve outstanding lighting effects.
Stores require higher illumination than department stores; For key areas and commodities, the key lighting requirements of the boutique are higher, and AF may be twice as high as that of the department store. The colour temperature of exclusive shop slants warm this, show colour index also wants high this.
Another kind of shop that sees more is car store, different manufacturer, different brand has the exclusive shop of his style, car store also has his standard. The illumination index of the famous porsche car store, the illumination of the porsche exhibition hall reflects its characteristics different from other brands and adopts a variety of lighting expression techniques, including general lighting, key lighting, natural light simulation, reflective lighting system, multi-mode lighting control system, etc.
