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Application of 9mm exposed lamp in outdoor advertisement
From：2019.03.12
Application of 9mm exposed lamp in outdoor advertisement
Since the Chinese government began to implement the economic development policy in the early 1980s, China has comprehensively entered the development pattern featuring economic development. The rapid development of industry and commerce continuously stimulates the city-centered commercial activities, accelerates the free circulation of population, and promotes the rapid development of urban economy. Surrounding population in less developed area to the developed cities, combined with the process of opening to the outside world deepen, foreign number increase, made in recent years, China's urban population swelling, forcing began continuous expansion and large-scale urban planning, in the process of urban expansion, gradually produce a rapidly expanding machinery city expansion and the contradiction between the urban size is relatively stable, it has become a clear urban planning a hindrance, bring some pressure to the urban development itself, a lack of clarity of city planning, often in the form of a physical, visual first perceived, Cause people visual impression of chaos, thus further influence on judgment and attitude of city people, simply have to say, as a result of planning is not clear off the traffic order of chaos, the low-quality of outdoor advertising clutter will constitute a chaotic city from the vision of the overall impression, and these will affect the impression of city quality judgment, and even affect the urban residents happy to add it. In recent years, urban planners have gradually noticed this contradiction and started to include outdoor coal in the overall urban planning
At the same time, the outdoor coal resource county in the core business map of the city is the unique function of its landmark construction. With the unification of outdoor media resources and urban planning, the development of outdoor advertising in China is also showing a rising trend, from outdoor advertising coverage, the diversification of outdoor advertising media, outdoor advertising and the system of city degree and so on various aspects have greatly improved, especially in Beijing, Shanghai, Yangtze river delta, the pearl sanjiang region, the outdoor advertising development speed spray is product.
2. Upstream and downstream industrial chain relationship of outdoor advertising industry
(1) upstream and downstream value chains of major industries
Advertising companies in the process of professional division of labor, in the advertising industry can play the role of the region can not see the solid generation, the emergence of advertising companies for the information under the advertiser and the body of both sides of the loss for the delivery platform, will be the original
This diverges in the letter ba shi code sells in and may pass through the specialty single lane to deliver to the square, simultaneously, the advertisement company USES its creates the brand and the regular market technology, the firm unites many kinds of elements. For advertisers custom tree target market people input, many enterprises if can live in this machine, will be able to work with customers to grow together, the quality of the image. Advertising film and media slightly, cut the advertising price of the county, to improve the effect of advertising, the wide diamond with the next stop between the prevention of the lack of light.
2) relationship with upstream industry
Advertising company strong correlation with upstream of the media resources, the company relies on abundant high industry good test with accurate market positioning, through to the audience of the environment of the liver and the surrounding edge points bridge and adjustment:, and develop the media resources and self-care coal medium or media, upstream of the species rich media resources, supply stability, for the company's expansion in the field of business scale and creates a favorable environment. Market-oriented media constantly under the pressure of competition, promote the optimization of the media information and show, and provides the strong physical development of advertising industry benign conditions and the emergence of numerous innovative media, also enriched the means of advertising communication, enrich the advertising industry within the business secret, for wide sauce company business rules, and the expansion of field created a favorable environment.
(3) relationship with downstream industries
Advertisers are advertising the downstream of the industry, advertisers, advertising demand Yang into the development of the advertising company, has a strong correlation, both advertisers access cover with advertising needs of national economic column of each industry, its take to publish and expanding the brand construction of demand determines the volume of advertising companies, advertisers, advertising ideas and marketing model of change promoted the wide sales of the company's strategic transformation, along with the market environment and the changes in the environment, advertisers for advertising company in providing advertising, deeper level of its service ability, such as straightening, media planning, advertising market monitoring and evaluation, public relations, sales promotion, etc., With the upgrading of China's industrial structure and the upgrading of the overall economic form from "made in China" to "created in China", domestic business owners continue to increase their investment in brand to manufacturing. If Ben shi advertising enterprises can seize this opportunity, they will realize the common growth of a full hand of customers.
