LED advertising logo light source, LED exposed light, shenzhen blue view, exposed light, LED point light, LED line light, LED wall wash light
LED advertising logo is the most direct transmission and expression of corporate image. Corporate logo design is usually rich in color, and strive to stand out and highlight the personality, so the logo production involved in the material, especially lighting products requirements are very high. As an indispensable part of advertising signage, LED has become the most popular and eye-catching signage lighting source in the world due to its own product characteristics. Compared with the traditional light source, it not only has high luminous efficiency, uniform brightness, low energy consumption, high reliability and long service life, but also is convenient to use, free of lead, mercury and other harmful substances, no safety risks, and almost no maintenance costs. As a result, leds are the best alternative to conventional light sources in sign advertising.
With the change of market demand and the continuous improvement of customers' requirements on products, the manufacturers of LED signage light source also rise and fall like the change of stocks. Increased from 2006 to 2013 years of explosive growth, with shenzhen as the trademark is a mark of the light source market, because the threshold is low, most is mainly handmade, dozens of people a few the soldering iron is a factory, so greatly small foundries have several thousand, make product quality is good. Blind pursuit of brightness and low prices, the whole market is a mess. Up to the market development and elimination in 2016, because the quality of small-scale manufacturers often appear problems are constantly eliminated, some quality manufacturers also began to use automated production equipment, increase testing equipment and strengthen new product research and development, in the identification light source market established their brand position.
LED light source products after nearly ten years of development so far, because there is no unified standard caused by the identification of light source chaos: just brightness caused by light pollution, blind design can not reach the effect of energy saving, lack of safety caused by signboard fire, standard color can not accurately convey, dead light attenuation caused by poor visual effect and so on.
I. main phenomena of bad LED advertising light source:
1, is the color is not accurate: the light color on the market at present there is no uniform standard, cause all sorts of color is multifarious, ordinary customers require only brightness, lead to some identifying luminous color deviates from the standard color, as the light source, accuracy and luminous uniform color consistency is to identify the basic requirement of the lighting, light source, once the failure will be serious damage identification of the whole is beautiful and the transmission of information, damaged the image of the enterprise.
2, side see brightness inconsistent: due to the expansion of the city building is build higher and higher, and the wide streets is still the same, a lot of light need not only positive view and the range of the side is also a major visual area, some advertising logo the brightness of the light source to accentuate the positive the lamp bead design into contracts, bright positive visual effect, but due to the construction of lamp bead position deviation will cause some light bead on some dark, side visual areas appear on the side light or light color change and light color difference effect, such as serious influence enterprise damage color accurate information on the enterprise image.
3, brightness is too strong light pollution: the current landscape and advertising signs, display screen "only the pursuit of bright, the brighter the better" practice brings unpredictable harm. Therefore, the standardization of advertising lighting products has attracted more and more attention from practitioners. Judgment identifies how many because of the complexity of the brightness of the light source are not clearly defined, so can only be measured by comfort, if a light was too bright to look into and affect the surrounding crowd life does not agree, brightness a white piece of green, the identifier with mixed snuff etc. These will affect the beautiful and the transmission of information, damage the image of the enterprise.
4, attenuation dead light effect is poor: many manufacturers only pursue brightness and reduce the price, often will use small chip lamp beads, in order to pursue brightness and increase the current, which will speed up the LED chip attenuation and shorten the life of the LED chip. At present some manufacturer is reduced cost highlight brightness, use small chip or white illuminant to add coloured diffuser to make the luminescent point of the lamp increases, once diffuser ageing becomes yellow, can appear lamp color attenuation and become angry till dead lamp.
5, the product is not energy saving and environmental protection: brightness in the product design increase the current not only causes a lot of energy consumption and shorten the life of the product, even because of heat dissipation problems caused by fire. Or the use of cheap substandard environmental protection materials in the same area needs more products resulting in material waste and environmental pollution.
6. Poor material quality: as most of the products with luminous signs are used in public places and installed in places such as high-altitude external walls, it is difficult to maintain the light source and even fire fighting, which requires the LED products to have a long life and good quality in the changeable outdoor environment. Accurate design is required for lamp bead quality, chip current design, wire board heat dissipation performance and resistance heat dissipation function. The cold resistance, flame retardant and UV resistance of wire and rubber materials should also have certain scientific requirements. And in the production process of anti-static, waterproof process and other requirements, a lot of quality accidents are caused by heat caused by waterproof short circuit.
Ii. Development trend of LED advertising identification light source in 2019:
In view of the above problems, especially in recent years, the state attaches great importance to safety and environmental protection and energy conservation, the government of all parts of the country has issued the setting specifications of outdoor signs, many cities are prohibited to set the roof and exposed light source characters. However, the development of economic market and the cultural concept of plaques in China for thousands of years cannot block people's demand for outdoor signage light source. Even Beijing's sensational removal of outdoor advertising to show the skyline has been halted. Therefore, local governments are also implementing and formulating more reasonable standards for the setting of outdoor signs. According to my personal observation and judgment, the LED signage light source in 2018 will develop in the following six aspects:
1. More energy saving and safety:
LED signage lighting has been around for less than a decade. But under the industry colleague's hard work, has obtained the obvious achievement. In today's environment of energy saving and environmental protection, the energy consumption of traditional advertising lighting has aroused great attention. The low energy consumption of LED satisfies the demand of reducing the energy consumption of advertisement lighting. Nowadays, high quality, energy-saving and efficient LED light source has become one of the most basic trends in the development of the industry.
In recent years, the state has attached great importance to the safety of production. Because of the large number of non-standard products labeled with the product, accidents caused by spontaneous combustion of the label or even fire frequently occur, and serious accidents such as casualties caused by unsafe short circuit and leakage of the material. Logo products are mostly used in public places and installed in places such as high-altitude external walls. It is difficult to maintain light sources and even fire fighting. Therefore, it requires high quality stability and safety of LED. This also requires the wire and rubber material cold and flame retardant and anti - UV materials to have certain scientific requirements. Accurate design is required for lamp bead quality, chip current design, wire board heat dissipation performance and resistance heat dissipation function.
In addition, the combination with new energy is also a development direction of LED sign lighting. Driven by new energy technologies such as solar energy, the combination of sign LED and new energy is an inevitable trend. At present, due to the remote signs of some scenic spots are not easy to access the power supply, solar energy as the energy of solar LED sign boxes. Not only the energy saving effect is very remarkable, but also the visual effect of the sign lighting is very good.
2. Various artistic forms:
LED logo products develop from the basic requirements of color accuracy and luminescence uniformity to the pursuit of diverse forms, beautiful and artistic direction. For example, the original four major state-owned Banks LOGO luminous color is pure standard color, now with the aesthetic requirements of a lot of commercial Banks launched a personalized color, such as the orange of ping an bank, taiping insurance LOGO excessive color. Therefore, the artistic requirement of LED lighting is not only to illuminate, but also to illuminate the United States, according to the rich artistic charm. The use of light and color should be consistent with the cultural connotation of advertising and signs and the surrounding environment. Only through scientific and artistic lighting design and the selection of LED light source with excellent color rendering, according to the best brightness level, can an artfully designed LED product be displayed in front of the audience.
In terms of product form design, LED designers also treat LED products as works of art. Now LED products have already broken through the single card slot module injection molding perforated light market for several years unchanged pattern. In terms of product construction, new products such as injection molding module, s-shaped light strip, diffuse reflection light strip, plastic injection perforation light and various point light sources have been increasing day by day. In terms of performance, in addition to the traditional constant voltage products, now constant current products, 12V punch lights, dynamic breakpoint relay, DMX512 also began to become innovative manufacturers of new products. In the aspect of appearance, in order to pursue the beauty and artistry of the products and the practicality of the products, the powerful manufacturers have already started to produce new products which are easy to be put into production and easy to install, which are practical, novel and beautiful. LED logo light source products of diverse forms of art will be another obvious development trend in the future.
3. The product is widely used and large-scale
Nowadays, the LED light source has already ended the era of being a single light source within the luminous word. In the traditional light boxes and ultra-thin light boxes and other logo products shine. In many high-end light box advertisements and outdoor large character projects in China, the leading advertising producers with the consciousness of energy saving and innovation have adopted LED light source to replace the daylight lamp tube comprehensively, and exposed perforated words have also replaced acrylic blister words comprehensively. Bank, real estate projects outdoor signs word party a customer designated a brand of perforated lights. LED sign products break through the traditional light box light source this market also means that the scale of the use of LED as a sign light source era has come. In recent years, market competition intensified, many enterprises in order to make their logo products more eye-catching, there will be a sign of large, eye-catching development trend. With the improvement of landscape lighting in domestic cities, all kinds of large signs and creative patterns as well as large light festival... And so on, all with the giant show, eye-catching unusual, to leave a very deep impression. LED light sources are also widely used in Hong Kong, Taiwan and foreign markets. There is a growing trend towards larger and more diverse advertising and advertising lighting. The identification light source has been applied to all kinds of products, which also means that the era of large-scale use of LED identification products has come.
At the same time, due to the further deepening of LED in the general consumer awareness, now associated with the sign industry building decoration, props exhibition, especially landscape lighting and lighting festival and other industries also began to have an explosive demand for LED growth. Signs LED products are used in these related industries. How to design signage LED products to be more versatile and more convenient is the problem that signage LED practitioners need to think about in the future.
4. Intelligent lighting control and management
With the further development of computer and Internet technology, computer network provides an unlimited development platform for urban intelligence. Everything gets smarter with Internet connections and digital technology. In the future, the development direction of advertising lighting control and management will also develop towards the intelligent direction. The biggest advantage of intelligence is scientific, efficient and reliable. Can press user requirement timing switch not only, and can be opposite dynamic illume advertisement, press the program that sets, change illume rhythm, change the brightness of illuminant inside lamp box, color, control effect to wait a moment. Although the current domestic advertising signs intelligent just start state, but with the further development of intelligent technology, through the joint with modern intelligent technology, I believe that the identification light source to achieve intelligent management control of one day will soon appear.
5. Product specification and standardization
LED identification light source products after nearly ten years of development, a variety of problems are constantly appearing, dead light discoloration attenuation causes poor visual effect, light pollution, high energy consumption, non-flame retardant cause fire, electricity leakage caused casualties and a series of problems. Therefore, the standardization of signage light source products has drawn more and more attention from relevant functional management departments and practitioners, and the development trend of product standardization and standardization is more and more obvious.
Standardization of advertising lighting products is an important measure to ensure product quality. Standards for advertising lighting. In the international very take seriously, if the United States, Britain, Japan, Russia and Australia have their own advertising lighting standards. Domestic current basic reference 2009 "jgj-t163-2008 urban night lighting design specifications", has not adapted to the current LED new product standards, 2017 "public building identification system technical specifications" on the identification of light source specifications are not detailed chapter. Therefore, to accelerate the standardization of signage lighting products has been the domestic mainstream manufacturers have been unremitting efforts to pursue. The establishment of norms and standards is not only conducive to the development of the industry, but also a new opportunity for many practitioners.
6. Concentration of industry brands
From 2008 to 2012, domestic LED light source manufacturers mixed with the chaos of the war pattern to 2013 to the present many shuffling out. From the original manual production and small-scale multi-product production to the current large-scale specialized single-product production, the trend of brand concentration in the sign LED industry is increasingly obvious. Under the environment of highly concentrated industry, with the increasing technical content of marking LED products and users' further understanding of LED. The trend of LED industry entering brand concentration is irreversible!
LED sign lighting with the rapid development of advertising signs, and advertising signs industry leaders, managers and engineering and technical personnel, especially the importance of the lighting industry peers. Will be toward the lighting method diversification, artistic expression, scientific design, large-scale, intelligent control management and lighting standardization direction of rapid development!
