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LED outdoor advertising logo design needs to pay attention to matters
From：2019.05.04
LED outdoor advertising logo design needs to pay attention to matters
What is outdoor advertising? Outdoor advertising refers to the advertising objects that deliver information to consumers in open or outdoor public places. Such as huge street signs advertising, various forms of outdoor poster advertising, colorful neon advertising, traffic station head of the shelter and night when the street light box advertising and so on. These outdoor forms of advertising namely outdoor advertising, outdoor advertising design needs to pay attention to what?
uniqueness
The object of outdoor advertisement is the pedestrian in motion, and the pedestrian receives the commodity information through the visible advertisement image. Therefore, the design of outdoor advertisement should consider the three factors of distance, perspective and environment. In the open square and the pavement, the audience is 10 meters away from the distance, look at the head of the object 5 meters more convenient. Therefore, the first step of design is to determine the position and size of advertisements according to the three factors of distance, perspective and environment.
The common outdoor advertisements are generally rectangular and square. When we design, we should decide according to the specific environment, so that the appearance of outdoor advertisements can be coordinated with the background to create a visual aesthetic feeling. Shape does not have to be unified, can be diversified, size should also be based on the size of the actual space and environmental conditions. For example, the street signs in Italy are not very big, and they are in harmony with the old streets. Outdoor advertising should focus on creating good gaze effect, because the success of advertising is based on the contact effect of gaze.
informative
Since the audience is a mobile pedestrian, then in the design must consider the audience through the advertising position, time. Complicated pictures are not acceptable to pedestrians. Only by attracting the attention of pedestrians with a surprisingly concise picture and revealing form, can advertisements attract the audience. So outdoor advertising design should pay attention to suggestive, illustrated, image-oriented, text as a supplementary, the use of text to be simple and lively avoid verbosity.
simplicity
Simplicity is an important principle in outdoor advertising design. The whole picture and even the whole facility should be as simple as possible. The design should be original and always adhere to the principle of less but better. We should know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the image, the more disordered the feeling to the audience; The more simple the picture, the higher the consumer's attention value. This is where simplicity comes in.
